Public Relations

Public Relations (PR) Agency


CPR is an established PR agency in Hong Kong with a team of seasoned experts. With over 20 years of experience, our PR agency professionals bring a wealth of knowledge and industry insights to the table. After all, what’s the point of having something incredible if no one knows about it? That’s where our public relations agency steps in.

Through strategic communications, news publications, media coverage, and valuable partnerships, our PR agency helps you earn your audience’s trust, enhance brand awareness and maintain a positive image. With our expertise, you can confidently achieve remarkable business growth.

Proven PR Agency Strategies

With a decade of experience working with top international and local brands has armed us with battle-tested PR strategies. We’re quick to grasp your brand values and goals from branding and public relations. Our public relations agency will communicate your values effectively to stakeholders and develop campaigns that shape public perceptions about your product or brand. 

Our public relations specialists are highly skilled at tailoring PR strategies to your exact requirements. They cultivate mutually beneficial relationships between you and the public. They forge a positive public image of your company and boost your reputation through both paid and unpaid communication channels.

Our PR agency in Hong Kong develops comprehensive strategies to enhance your reputation. We set objectives, define target audiences, and plan communication tactics to achieve desired outcomes. Our public relations agency believes that a good PR strategy has the following attributes:

  • It is adaptable and flexible, molding itself to changing trends, new opportunities and emerging platforms. It is agile, allowing adjustments based on data and feedback, and the evolving needs of your company and its stakeholders. 
  • It integrates with your company’s overall marketing and business strategies, and works in harmony with other promotional efforts. This ensures a consistent and cohesive message across channels.
  • It is dynamic, embracing a culture of continuous learning and improvement. Our public relations agency empowers our team to embrace new tools and technologies, review its PR effectiveness, and stay updated on industry trends. 

Integrated Communications Services

Our PR agency offers a full suite of communications services that intertwine to forward your business goals and mission. It allows us to execute PR strategies and events quickly. Our public relations agency can manage short deadlines without compromising on quality. 

1. Media Relations

Our PR agency’s clients benefit from our extensive and well-established media network to optimize their publicity via press releases, joint promotions, interviews, and more. Our PR agency in Hong Kong has a long history of collaboration with media organizations across different industries such as business, sports, lifestyle, fashion, entertainment, family, education and others. 

  • Our PR agency in Hong Kong is your storyteller, specializing in media pitching, introducing your ideas to journalists, editors, reporters and news outlets. Media pitching involves presenting your angle or narrative to the media in the hope of having it included in their publications.
  • We ensure top-notch editorial coverage. Our PR agency team provides high-quality images, videos, infographics, and multimedia assets that simplify journalists’ work in incorporating your visuals in their articles and increase chances of the stories being published. 
  • We research and identify media outlets that are likely to be interested in your company’s stories. Our PR agency team crafts tailored pitches to editors, outlining why the story is relevant to their audience and offering exclusive angles. 
  • Our PR agency in Hong Kong excels at creating compelling press releases that emphasize the news value. We adapt the press release to the target audience, and include quotes from your executives, visuals, or other data that can increase chances of attracting media attention. 

2. Content Marketing

Our public relations agency takes pride in being your dedicated storyteller. It is not just about putting out one message, rather it is about forming a narrative that expresses the identity of your brand. Our PR agency in Hong Kong conducts market research and business analysis to create content that reaches the right audience with the desired message.

We build a content calendar to plan and organize your content production and distribution. This helps ensure consistency, timely delivery, and effective management of your content creation process. 

Thought leadership is a part of a broader content marketing strategy. It involves providing the audience with authoritative, researched information and insights related to your industry. As opposed to selling your product, thought leadership aims to communicate your expertise and experience in your industry. It helps strengthen brand authority, which can influence how people perceive you against your competitors.

3. Social Media Presence

Using different platforms, blogs, and other third-party channels is essential to a successful strategy. Our PR agency in Hong Kong specializes in producing creative content and social media advertising. Our team of experts works diligently to ensure that your company’s image is communicated accurately and that your objectives are met. 

Our PR agency oversees and manages all aspects of your social media presence. We make your brand visible on all popular networks. We set-up your social media accounts and manage them actively, while helping you respond to comments. We create content, engage with followers, monitor online conversations, and develop strategies to leverage different platforms for promoting your company and reputation management.

Crafting an engaging narrative and vision for you is key; without quality content, there is nothing to share. Our public relations agency takes on the responsibility of developing comprehensive PR strategies, coordinating all related elements of the campaign to ensure they are in accordance with your overarching marketing objectives.

4. End to End Event Management

Our public relations agency organizes and coordinates openings, exhibitions, sporting events, workshops and media tours. Our team handles logistics, media invitations, messaging, and ensures that the occasion aligns with your brand image and objectives. 

Here are some examples of what our PR agency in Hong Kong can plan and organize:

  • Press Tours: Our PR agency showcases your company’s operations, offer behind-the-scenes access, and facilitate media coverage through first-hand experiences. 
  • Product Launches: Our public relations agency can help launch product demos, press conferences, or exclusive previews for media and key stakeholders. The aim is to generate buzz or media coverage, and build excitement around your product. 
  • Exhibitions: Our PR agency also plans your participation in industry-specific exhibitions and trade shows to showcase your products or expertise to a targeted audience. These occasions offer ample media exposure and a platform to engage with potential partners and industry stakeholders. 

5. Measurement and Analysis

Our PR agency in Hong Kong tracks and evaluates the effectiveness of our PR strategies using various metrics and analytics. We measure media coverage, social media engagement, audience sentiment, and other relevant data to assess the impact of our PR campaigns and learn from them. 

Our PR Agency Hong Kong Team

Our public relations agency is proud of our team’s hard-working and ambitious attitude. We not only embrace creativity and diversity but also pride ourselves on being problem solvers. We believe that those who take initiative will be rewarded with success. Our mission is to provide you with winning PR agency solutions that boosts your reputation.

Benefits of Awareness & Authority

Awareness and authority of your company are the key benefits derived from PR strategies, because both are key to the success of any business. Our public relations agency takes on the responsibility of ensuring that your company can make a lasting impression on your prospects and reassures your existing customers. The business benefits of these efforts are stronger sales and enhanced customer loyalty. 


If your values resonate with customers, they’re likely to be drawn to you, which can give you an edge over your competitors. Through our PR agency’s activities, we increase your company’s trust and confidence. Whether you’ve been in business for months or years, our PR strategies never fail to make you stand out and stay at the forefront of your customers’ minds. 

About Our Public Relations Agency Services – FAQs:

1. How are your PR agency services different from others?
The aim of public relations is to build relationships between organizations and their stakeholders through various channels, such as a company blog, social media, or press releases. On the other hand, leveraging the press allows you to reach stakeholders where they are already consuming content, and adds credibility to your message. For instance, a message in an industry-leading journal carries more weight than one from a newly created Twitter account. 
2. Why should we choose your PR agency?
Our customers rely on our public relations agency for the following reasons:

  • An exceptional track-record of executing PR strategies that contribute to measurable business benefits.
  • Expertise in various industries and unique insights that we apply to create winning PR campaigns.
  • Associations with leading, internationally-recognized brands generate confidence and trust.
  • A results-oriented approach that generates positive outcomes in a reasonable amount of time. 
  • A reputation for integrity and transparency. 
3. What can we expect from your PR strategies?
On average, brands that are presented consistently see an increase in revenue of 10-20%. Our public relations agency positions you effectively in the market. Having a successful strategy can be beneficial in many ways, such as boosting customer loyalty, improving your image, strengthening your brand identity, and reinforcing your brand values.

We monitor public perception and sentiment to identify opportunities for addressing issues promptly. Our PR agency Hong Kong team regularly monitors your media coverage and social media conversations to understand public opinion and take appropriate action. 

We help you build and maintain relationships with key stakeholders, including customers, investors, employees and community members. Also, we develop communications strategies to engage and influence these groups. 

4. What are the advantages of hiring an external PR agency in Hong Kong?
There are many benefits to engaging a public relations agency in Hong Kong to foster a positive brand reputation and maintain your competitive edge. For one, they provide fresh insights about your reputation and standing in the public eye. In-house PR teams may face challenges gaining new perspectives and looking at important data with a fresh pair of eyes. This can limit their ability to spot new opportunities or anticipate potential risk. 

An experienced PR agency in Hong Kong brings a broader media network that can increase your brand exposure, enabling you to be seen and heard by more people. Another reason for relying on an external agency is to meet PR goals quickly. For example, if you wanted to respond to negative publicity by setting crisis communication messages into motion as soon as possible, your internal PR team may be insufficient. This is also true when you need to execute large-scale PR campaigns that require considerable resources under tight deadlines. An internal PR team is likely to be stretched thin when dealing with multiple issues simultaneously. 

5. What makes your PR agency Hong Kong team special?
We indeed believe that our PR agency team is special. Our professionals, with over 20 years of experience in the industry, are strategic and creative thinkers, efficient communicators, and passionate about what they do. They stay updated with the latest industry trends and certifications to stay competitive in their field. They’re flexible, resilient, and able to thrive in fast-paced environments. You can count on our public relations agency to work committedly in your best interests and drive the outcomes you seek.